SMALL CHOICES. BIG IMPACT.
From laundry to dishes, our products start with a simple philosophy: real ingredients, never petrochemical fillers or plastic waste. Because we believe that every decision we make—soap flakes instead of detergents, recyclable boxes instead of jugs—compounds into something better. Cleaner clothes, cleaner homes, and a cleaner way forward.
The Good things we use in our products
Alkylpolyglucoside C16/C8-10/C10-16
Effective plant-based cleaner derived from sugar and coconut; low-toxicity, skin-friendly.
CITRIC ACID
Plant-based, biodegradable citrus acid; non-toxic powerful cleaner neutralizes odors, softens water.
Disodium 2-Sulfolaurate
Plant-derived, sulfate-free cleaner from coconut oil; exceptional cleaning power, ultra-gentle, hard-water effective.
Feldspar
Naturally occurring mineral abrasive; lifts stains and grease without scratching glass, stainless steel, or porcelain.
Glycerin
Water-soluble liquid from plant oils; breaks down stains and naturally softens fabrics.
Sodium Bicarbonate
Naturally occurring mineral (baking soda); neutralizes odors, boosts cleaning, brightens laundry.
Sodium Carbonate
Naturally derived washing soda; softens water, cuts grease, boosts stain removal.
Sodium Chloride
Naturally occurring mineral salt; stabilizes formulas, supports cleaning, and deodorizes laundry.
Sodium Citrate
Biodegradable mineral salt; softens water, boosts cleaning power, reduces residue.
Sodium Cocoate
Plant-based soap from coconut oil; lifts dirt and oils from fabrics and surfaces, rinses clean.
Sodium Gluconate
Binds hard water minerals to boost cleaning, prevent soap scum and scale build-up.
Sodium Palm Kernelate
Plant-based soap from palm kernel oil; highly effective at removing grease, oil and dirt.
Sodium Palmate
Plant-based soap from palm oil; lifts dirt and oils, adds structure to solid cleaners.
Sodium Percarbonate
Eco-friendly oxygen bleach; releases oxygen to lift stains, deodorize, and brighten fabrics.
Trisodium Methylglycinediacetic Acid
Readily biodegradable mineral binder; softens hard water, boosts stain removal, prevents scale.
The bad things we'd never touch
Ammonium Lauryl Sulfate (ALS)
Strong sulfate cleanser similar to SLS; commonly used for heavy-duty foaming.
Benzisothiazolinon
Preservative used in liquid cleaners; associated with skin and aquatic toxicity concerns.
C9-11 Pareth-6
Ethoxylated detergent used for grease removal; made through chemical processing.
Laureth-7
An ethoxylated surfactant used for foaming and grease removal; may contain trace 1,4-dioxane from manufacturing.
Methylisothiazolinone
Synthetic preservative used to prevent bacterial growth; known skin sensitizer.
Optical Brighteners
Synthetic chemicals that make fabrics appear whiter by reflecting blue light rather than removing stains.
PEG-# (Polyethylene Glycol compounds)
Petroleum-derived ethoxylated ingredient used as solvent or thickener; may contain residual processing contaminants.
Polyvinyl Alcohol (PVA / PVOH)
Water-soluble plastic film used in pods and sheets; biodegradability in wastewater remains debated.
Sodium Borate (Borax)
Mineral cleaning booster restricted in some global markets due to reproductive toxicity concerns.
Sodium Laureth Sulfate (SLES)
Ethoxylated cleansing agent; effective cleaner but can carry 1,4-dioxane impurity.
Sodium Lauryl Sulfate (SLS)
High-foaming synthetic detergent; powerful but can be irritating and drying.
Synthetic Dyes
Petroleum-derived colorants added for appearance; provide no cleaning benefit.
DIG DEEPER INTO CLEAN?
The ingredients in your cleaners matter—for your health, your home, and the planet. Learn more about what’s really inside common cleaning products and why safer choices make a difference.
