Your Cart

Your cart is empty.

Let's change that. Start Shopping

$0.00
Shipping & Taxes calculated at checkout
Checkout
Continue Shopping

We are the natural alternative to the nature alternatives

MADE WITH SOAP BECAUSE SOAP IS CLEAN

Ingredients Matter Product

Lemongrass Laundry Detergent Soap Powder

$22.99
Ingredients Matter Product

Lavender Laundry Detergent Soap Powder

$22.99
Ingredients Matter Product

Laundry Detergent Soap Powder, Fragrance-free

$22.99

BETTER FOR SKIN,
CLOTHES & PLANET

Dermatologist-tested and
hypoallergenic. Biodegradable.
Wash your clothes with no worries,
with our powered laundry soap.

SHOP NOW

THERE'S NO SUCH THING AS CLEAN DETERGENT.
HERE'S HOW WE'RE DIFFERENT.

NO HIDDEN PETROLEUM

All laundry detergents are made with hidden petroleum, even ones that say “plant-based”.

CLEANER PLANET

No plastic jugs, dyes, brighteners or synthetics, either. Our laundry soap is all natural.

CLEANER CLOTHES

Third-party lab tested to work better than the leading laundry detergents—both conventional and natural.

NO PLASTIC BOTTLES, EITHER

America dumps 15,000,000
jugs a year. Why?

WHAT WE BELIEVE

BIODEGRADABLE

HYPOALLERGENIC

NO DYES

NO BRIGHTENERS

NO HIDDEN PETROLEUM

Recent Posts

How Often Should You Wash Your Clothes? The Definitive Guide

How Often Should You Wash Your Clothes? The Definitive Guide
The Best Laundry Detergent For Baby Clothes And Cloth Diapers

The Best Laundry Detergent For Baby Clothes And Cloth Diapers
Is Biobased Laundry Detergent Worth The Hype?

Is Biobased Laundry Detergent Worth The Hype?