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Do something good for the world of laundry

Here’s what we live and work by:

Cleaner Clothes

We can no longer choose between performance and the planet.
We need both.

Wash green, not green wash

Household cleaning is as unregulated as the beauty biz. Companies do not have to test or list their ingredients. We list every ingredient.

Make petroleum a fossil

We never use any petroleum ingredients and use as little plastic as possible, getting littler all the time.

Say no to jugs
Made in USA

Made in an American
soap factory est 1943 Soap Est 2000 BC

Give or take several hundred years.

Why Soap
Our story picture