Your Cart

Your cart is empty.

Let's change that. Start Shopping

Shipping & Taxes calculated at checkout

Target Store Finder

Target Store Finder

Explore the map below to find our laundry soap powder at your local Target store! Want to try our other natural cleaning products? Shop our online store—now with free shipping on all orders.

Ingredients Matter products are naturally powered by soap (not detergent) with absolutely no ingredient shortcuts, and formulated to clean as well as anything on the shelf.

Ditch the detergent!

From laundry soap to hand soap to all-purpose cleaner, our natural cleaning products are made with biodegradable soap and clean as well as synthetic detergents—without the petrochemicals.

Shop Now

Most cleaning products, even the plant based ones, rely on synthetic detergents made using petroleum and petrochemicals. When did it become OK to call that natural? Unfortunately, many cleaning products aren’t completely honest about their ingredients...

Learn More