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Break down dirt, stains, stinks and microbes. Naturally.
Like baking soda and table salt help gunk rinse away and soften fabrics.
Smell fresh.
All detergents are made with hidden petroleum. Even the plant-based ones. Not great for you or the planet.
Softeners, brighteners, dyes, preservatives and other unnecessary toxifiers
Smell.
In WW2, all kinds of byproducts from the petroleum industry were discovered as cheap manufacturing ingredients. They replaced soap with detergent and essential oils with “fragrance.” Add in the pumped up dyes and plastic of the Chemical Age and soon, that’s what is considered “clean."
Why We CareGet our label-readers guide to the specific ingredients & hidden impacts in the laundry aisle.
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