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Proven to clean better than the leading detergent.
Without detergent.* *or compromises
COCONUT SOAP FLAKES
Break down dirt, stains, stinks and microbes. Naturally.
NATURAL SALTS
Like baking soda and table salt help gunk rinse away and soften fabrics.
NATURAL SCENTS AND ESSENTIAL OILS
Smell fresh.
DETERGENTS
All detergents are made with hidden petroleum. Even the plant-based ones. Not great for you or the planet.
SYNTHETICS
Softeners, brighteners, dyes, preservatives and other unnecessary toxifiers
HEAVY PETROLEUM PERFUMES
Smell.
SO WHY DETERGENT?
In WW2, all kinds of byproducts from the petroleum industry were discovered as cheap manufacturing ingredients. They replaced soap with detergent and essential oils with “fragrance.” Add in the pumped up dyes and plastic of the Chemical Age and soon, that’s what is considered “clean."
Why We Care
Are you getting what you think you’re paying for?
Get our label-readers guide to the specific ingredients & hidden impacts in the laundry aisle.
Learn More
BIODEGRADABLE
HYPOALLERGENIC
NO HIDDEN
PETROLEUM
NO DYES
NO BRIGHTENERS
SAFER CHOICE
Certified
